​​​​






















What you need to know about your competitors

  • The products or services they offer
  • How they market them to their customers
  • The prices they charge
  • How they deliver their products
  • How do they engage their customers
  • How do they create brand advocates​
  • How they treat their customers
  • Their strengths and weaknesses
  • The impact they could have on your brand





Anonymous Insights, Inc. named Top 20 Mystery Shopping Company

Read Article Here

Copyright Anonymous Insights, Inc.. All rights reserved. 

Anonymous Insights, Inc., BBB Business Review

​​






Anonymous Insights, Inc.

P.O. Box 1548

Dublin, OH  43017


Office:  844-WOWFACTOR

             (844-969-3228)


















​​Competitive benchmarking, also referred to as competitive intelligence, is part of a continuous improvement strategy that enables you to improve the customer experience by closing the gap between your brand and industry leaders on key performance indicators.



 Competitive benchmarking is used to:

  • Determine how your company compares to your competition on key performance indicators
  • ​Identify best practices being used by your competition
  • Detect changes in the competitive landscape


 


​​ Benchmarking process:

  • Identify key performance indicators
  • Define data collection method
  • Determine competititon
  • Collect brand and competitive data on key performance indicators
  • Evaluate results
  • Determine performance gap
  • Establish feasible goals
  • Develop action plans
  • Implement specific action steps
  • Monitor progress
  • Update benchmarks​